Africa’s music industry changes tempo to local beat

Category: Music

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Demand for homegrown contemporary music is sweeping Africa and driving a creative boom in an industry otherwise battered by falling CD sales and rampant piracy. A recent study of the entertainment sector by PricewaterhouseCoopers (PwC) accountants showed rapid earnings growth in many African countries, fuelled largely by live performances by local artists. "Consumers are increasingly wanting local content," Vicki Myburgh, a PwC director who conducted the study released last month, told AFP.