Nude-free Playboy hits iTunes, Google Play

Playboy said Wednesday its nude-free magazine would be offered for the first time as Apple and Google digital subscriptions, as the iconic brand shifts to win over a new generation. The magazine, which recently threw in the towel on nudity as part of an effort to reach a broader audience, made its debut on the iTunes and Google Play stores. "Since introducing a brand new vision for Playboy magazine earlier this year, we have expanded our distribution channels in many powerful ways, including higher visibility on an increased number of traditional and digital media platforms," said David Israel, chief operating officer and chief financial officer of Playboy Enterprises.