Pandora signs license deals with Sony, Universal Music

Category: Music

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(Reuters) – Pandora Media Inc said on Tuesday it had signed direct licensing deals with a number of music labels, including heavyweights Sony Music and Universal Music Group, beefing up its music collection to compete with Spotify and Apple Music. The deal with more than 30 independent labels and distributors grants Pandora rights to their U.S. catalog and allows it to offer a new version of its streaming service, the company said. Pandora, which already has license deals with ASCAP, BMI and more than 2,700 publishers, said the latest deals also give it new advertising opportunities.