Biffy Clyro to unveil ‘immersive music video’ at select UK summer festivals

Category: Music

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Biffy Clyro will debut what they are calling the "UK's first immersive music video" using virtual reality technology, at UK festivals this summer. The technology, powered by Samsung, is contained in a three-and-a-half-storey portable studio dubbed the Samsung Hypercube and will allow fans to witness a virtual live performance of the band performing their track "Flammable". Accoding to Samsung's creative Ross Cairn the brand's collaboration with Biffy Clyro was borne from "a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before.