Happy birthday, Apple Music

Category: Music

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Apple is famous for arriving late at the party but being its best guest. Portable mp3 players were already a ‘thing' long before the iPod. The market was overflowing with touchscreen phones and PDAs before the first iPhone, and the same is true of streaming. Pandora and Spotify have been around for years. Yet, as Apple Music marks its first anniversary, it does so with no free tier, 15 million paid subscribers, a host of big-name exclusives and at a moment in time where the music industry has officially moved from physical to digital.