Music streaming service Pandora returns to its roots

By Julia Love SAN FRANCISCO (Reuters) – Pandora Media Inc hopes to go back to the future with the return of co-founder Tim Westergren as CEO and a renewed focus on its industry-leading data trove, built from the listening habits of more than 81 million people. Wall Street is not exactly enthusiastic about the strategy: Pandora's stock dropped more than 10 percent last week and is trading near its all-time low in the wake of Westergren's appointment, which squashed talk of a possible sale of the online radio company. Plagued by a business model that forces the company to pay much of its revenue in royalties, and facing brutal competition from Apple Inc, Alphabet Inc's Google, Amazon.com Inc and others, Pandora has failed to turn a profit since its 2011 initial public offering.