Sonic and Chef Jacques La Merde Team Up to Sling Square Milkshakes at Coachella

Category: Music

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Drive-in chain Sonic is going all out in its attempt to lure the all-important millennial demographic: An upcoming stunt involves the triple threat of Instagram, Coachella, and chef Jacques La Merde. According to Digiday, Sonic has teamed up with La Merde — the so soigné Instagram-famous chef whose real name is Christine Flynn — to hawk milkshakes at the upcoming music festival. No, this isn't a late-breaking April Fool's joke: The square shakes will only be available for ordering via Instagram during Coachella's first weekend on April 16, and will be advertised to festival attendees via targeted, sponsored ads on the social media platform.