SoundCloud inks licensing deal with Universal Music

Category: Music

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(Reuters) – Universal Music Group (UMG), a unit of French media conglomerate Vivendi SA and SoundCloud signed a deal on Wednesday that will allow the popular audio-streaming firm to continue playing music owned by the record label. As part of the deal, Universal Music will gain access to Berlin-based SoundCloud’s promotional tools, analysis and data to help its recording artists and songwriters earn more revenue. Last year, SoundCloud was close to an agreement with Sony Music Entertainment, Warner Music Group and Universal Music for licenses to continue playing their songs and avoid potential legal disputes.