A secret to Adele’s success — older music fans

Category: Music

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With Adele's album "25" breaking sales records, one of the keys to the British singer's success is an unusual pop music demographic — older adults. The buyers of "25" come from "a demographic not normally closely examined in the millennial-fixated entertainment industry," sales tracking service Nielsen Music said in a study. US consumers who bought the CD of "25" in its first week were 36 percent more likely than the average American to be between ages 55 and 64, Nielsen Music said.