Apple fading out Beats streaming music brand

Category: Music

Email This |

Digg This |

Leave A Comment

Apple is ending the Beats streaming music service on November 30 as it seeks to bring users to its newly launched Apple Music. The move, which had been widely expected, comes a little more than a year after Apple completed its $3 billion acquisition of Beats, known for its high-end headphones and other audio equipment in addition to its streaming service. Apple's biggest-ever acquisition also brought onboard the talents of Beats brains Dr. Dre, a rap musician and entrepreneur, and Jimmy Iovine, a music producer seen by some as a visionary for recognizing the trend toward online streaming.